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How a Boise HVAC Contractor Hit Top-3 Map Pack in 47 Days

An established Boise HVAC company stuck on page 3 of Google Maps reached top-3 for their primary keyword in under 60 days through category re-research and aggressive review velocity.

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How a Boise HVAC Contractor Hit Top-3 Map Pack in 47 Days, local SEO and Google Business Profile illustration
HVAC · Boise, ID

The challenge

5-year-old HVAC contractor in Boise, ID with strong service quality and 22 lifetime reviews, but ranking on page 3 of Google Maps for 'HVAC repair Boise.' Despite strong word-of-mouth, the profile was getting outranked by newer competitors. Direct call volume from Google had been declining for 18 months.

What we found

  • Wrong primary category: Set as 'HVAC Contractor' (broad), but top-3 ranked competitors all used 'Air Conditioning Repair Service' as primary
  • Stale review velocity: Last 6 reviews came in 14 months ago. No active acquisition system
  • NAP inconsistencies: Address format varied across 12 of the 30 directories we audited
  • Empty services section: Only 4 generic services listed; competitors had 18-22 specific service entries
  • Old photos: Last photo upload was 22 months ago

Engagement summary

Industry: HVAC

Location: Boise, ID

Timeline: 120 days

Investment: Request a quote Basic plan

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What we did

Our actions, in order

  1. Re-categorized to 'Air Conditioning Repair Service' primary, added 7 secondary categories
  2. Rebuilt 18 specific service entries with prices and detailed descriptions
  3. Deployed compliant SMS review request workflow tied to dispatch software
  4. Cleaned 12 NAP inconsistencies across major directories
  5. Uploaded 24 fresh geo-tagged photos categorized properly
  6. Started weekly Google Posts cadence with seasonal HVAC content
  7. Seeded 8 owner-answered Q&A questions covering common pre-call questions
Results

Timeline of wins

MilestoneResult
Day 14First Map Pack appearances for long-tail queries (5 keywords)
Day 30Average review velocity climbed from 0/month to 8/month
Day 47Top-3 Map Pack for primary keyword 'HVAC repair Boise'
Day 90Top-3 for 8 of 12 target keywords
Day 120Direct call volume up 3.1× vs. baseline

"We had been told local SEO was a waste. The first 60 days here changed our minds. We're getting more calls from Google than ever before, and our team can quote that to anyone who asks how we're growing."

, HVAC contractor owner, Boise ID (anonymized at client's request)

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