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How a Cary, NC Dental Practice Doubled New Patient Calls in 90 Days

A general dental practice in Cary, NC was losing new patients to nearby cosmetic-focused competitors. A category change and review velocity push doubled new patient call volume in 90 days.

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How a Cary, NC Dental Practice Doubled New Patient Calls in 90 Days, local SEO and Google Business Profile illustration
Dental · Cary, NC

The challenge

Independent general dental practice in Cary, NC operating for 11 years. Solid 4.7-star rating, 87 reviews, but stuck on page 2 for 'cosmetic dentist Cary', a high-value query they wanted to win. New patient calls had been flat for 24 months despite strong competitor activity in the market.

What we found

  • Mismatched primary category: 'Dentist' (general) when target query was 'cosmetic dentist'. All 3 top-ranked competitors used 'Cosmetic Dentist' as primary
  • Insurance keyword gaps: Description didn't mention any insurance carriers; competitors named 4-6
  • Stale photos: Last upload was 9 months ago. Office had been recently renovated but never photographed for GBP
  • Saturated review platforms missing: Listed on Google but missing from Healthgrades, Zocdoc, Vitals, all platforms competitors dominated
  • No services listed: Services section was empty

Engagement summary

Industry: Dental

Location: Cary, NC

Timeline: 180 days

Investment: Request a quote Pro plan

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What we did

Our actions, in order

  1. Switched primary to 'Cosmetic Dentist', kept 'Dentist' as primary secondary
  2. Rewrote description naming Delta Dental, Aetna, BCBS, MetLife (HIPAA-compliant phrasing)
  3. Built profiles on Healthgrades, Zocdoc, Vitals, RateMDs
  4. Coordinated photoshoot of renovated office; uploaded 32 photos
  5. Built 14 service entries (cosmetic, general, pediatric, emergency)
  6. Deployed HIPAA-aware review request workflow via practice management software
  7. Started 4 Google Posts/month focused on insurance acceptance and seasonal services
Results

Timeline of wins

MilestoneResult
Day 18Map Pack appearance for 'cosmetic dentist Cary'
Day 41Top-3 Map Pack for primary cosmetic keyword
Day 60Reviews climbed from 87 to 102; average rating 4.8
Day 90New patient calls 2.1× baseline (from 18/mo to 38/mo)
Day 180Sustained top-3 across 6 cosmetic-related keywords

"We were skeptical. We had paid two other agencies before. The difference here is the focus, they only do this one thing, and we noticed within 60 days. New patient calls have been the most consistent they've been in years."

, Practice owner, dental practice in Cary NC (anonymized)

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