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Google Business Profile Insights & Reporting

Most business owners glance at GBP Insights and miss the signal. Our monthly reporting service translates raw GBP data into clear answers: what changed, why, and what to do next.

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Google Business Profile Insights & Reporting, local SEO and Google Business Profile illustration
The problem

You're not alone , and there's a fix.

GBP Performance shows you views, calls and direction requests, but doesn't connect them to rankings, competitor moves, or your own optimization work. Without context, the numbers are noise.

Common causes

  • No baseline tracking
  • Not segmenting by query type
  • Missing competitor benchmarks
  • Treating views as the success metric instead of conversions

Free 24-hour diagnosis

Send us your business details. We diagnose the likely cause within 24 hours at no charge, even if you don't end up working with us.

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How we fix it

Our process

We pull GBP Performance data, layer in keyword ranking tracking and competitor benchmarks, and produce a monthly 4-page report with: trend analysis, what changed and why, top performing queries, and recommended actions.

Custom plans or flat-fee for one-off problem fixes , see pricing.

Why DIY often fails

  • Looking only at total views (vanity metric)
  • Not tracking which queries drive conversions
  • Missing seasonality patterns
Reading GBP performance

The signals that matter (and the ones that don't)

Vanity metrics to ignore

  • Total profile views , meaningless without conversion context. 10,000 views with zero calls is a problem, not a win.
  • Total searches , doesn't tell you which queries matter.
  • Photo views , only matters if you can correlate with conversions.

Metrics that actually matter

  • Direct vs. discovery searches , ratio tells you brand recognition vs. intent capture.
  • Actions per view , calls, direction requests, website visits divided by views.
  • Top performing queries , which search terms actually drive your views.
  • Map Pack appearances , the leading indicator of revenue.
  • Conversion rate by query , some queries drive views without converting; we shift focus accordingly.
  • Competitor benchmark , your numbers in isolation are noise; vs. competitors they tell a story.

What's in our monthly report

  • Top 5 queries driving your traffic, with month-over-month change
  • Map Pack ranking position for your top 10 keywords
  • Direction requests, calls and website clicks , with conversion analysis
  • Review velocity and sentiment over time
  • Competitor benchmark on each of the above
  • What changed this month and why (correlated to our optimization work)
  • Three priority recommendations for next month

Delivered by the 5th business day of each month. Plain-English, no jargon, with a 1-paragraph executive summary at the top so you can read just that and skip the detail if you want.

Sample monthly report

What you receive

Month-over-month performance

Page 1: Executive summary , one paragraph + headline metrics with trend arrows.

Page 2: Top 5 queries driving your traffic, with month-over-month change and relative volume.

Page 3: Map Pack ranking position for top 10 keywords, with monthly trend chart.

Page 4: Direction requests, calls, website clicks , with conversion analysis.

Page 5: Review velocity and sentiment over time.

Page 6: Top-3 competitor benchmark on each metric above.

Page 7: What changed this month and why , correlated to our optimization work.

Page 8: Three priority recommendations for next month.

Delivered by the 5th business day of each month. Plain-English, no jargon. Read the executive summary in 30 seconds, dive into detail if useful.

FAQ

Frequently asked questions

How is this different from Google's free Performance dashboard?

Google shows raw data without context. We add competitor benchmarks, keyword rankings, and prioritized recommendations.

How often is the report delivered?

Monthly, by the 5th business day of the following month.

Is this included in your retainers?

Yes, monthly reporting is included in all custom plans. Standalone reporting also available.

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