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Google Business Profile Posts Management

Posts keep your profile fresh, engaging and ranking. We publish 4 weekly Google Posts customized to your offers, seasonality and target keywords.

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Google Business Profile Posts Management, local SEO and Google Business Profile illustration
The problem

You're not alone , and there's a fix.

Posts expire after 7 days. If you're not posting weekly, your profile loses freshness signals, and Google rewards profiles that stay active. Most businesses can't sustain weekly posts on their own.

Common causes

  • Time constraints
  • No content ideas
  • Inconsistent posting cadence
  • Missing CTAs and tracking links
  • Generic templates that don't drive engagement

Free 24-hour diagnosis

Send us your business details. We diagnose the likely cause within 24 hours at no charge, even if you don't end up working with us.

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How we fix it

Our process

We plan a monthly content calendar around your offers, seasonality and target keywords. Each post includes original imagery, keyword-optimized copy, and a clear CTA button. Published weekly without you lifting a finger.

Custom plans or flat-fee for one-off problem fixes , see pricing.

Why DIY often fails

  • Posting once and forgetting (loses ranking signal within weeks)
  • Recycling the same offer post repeatedly (engagement craters)
  • Posting without UTM tracking (can't measure)
Post types that work

The 4 formats we rotate

1. Offer posts

Time-limited promotions with a clear deadline and CTA button (Redeem, Learn More, Order). Highest-converting type. We aim for 1 offer post per month, written for both customer urgency and AI extraction.

2. Update / news posts

Business updates: new services, new staff, new hours, recent recognition or press. These build authority and keep the profile dynamic. 1-2 per month.

3. Product / service highlight posts

Spotlight individual services or products with photos and prices. Doubles as keyword-rich content that helps you rank for long-tail queries. 1-2 per month.

4. Educational / tip posts

Quick tips related to your category. "How to spot a slow drain before it backs up" for a plumber, "Why your pet needs a dental cleaning every year" for a vet. Builds trust, captures informational queries. 1 per month.

The post lifecycle

Posts get most of their traffic in the first 7 days. After that, they remain in the profile for 6 months but lose visibility. That's why posting weekly matters , you keep your top slot full of fresh content. One post per month means most of the time, your profile shows nothing.

Why DIY posting fails

It's not that owners can't write a post. It's that nobody can sustain weekly posting for 12+ months alongside running their actual business. The cadence breaks. Then rankings slip.

Our weekly rhythm

  • Monday: content calendar review
  • Tuesday: post #1 published
  • Friday: post #2 published
  • End of week: photo audit + Q&A check

Two posts per week, every week, customized to your offers and seasonality. No gaps. No "we got busy" excuses.

Content calendar example

What a typical month looks like

WeekPost typeExample
1Offer"Save 15% on AC tune-ups this month"
2Educational"3 signs your AC needs servicing before summer"
3Service highlight"Now offering ductless mini-split installs"
4Recognition / news"Voted Best HVAC Co 2026 by [local pub]"

Mix of types keeps the profile dynamic. Each post includes a primary keyword naturally and a clear CTA button (Learn More, Order, Book, Call).

FAQ

Frequently asked questions

How often should I post?

Weekly minimum. Posts expire after 7 days, so weekly posting keeps your top slot full.

What types of posts work best?

Mix of offers, events, product highlights, and educational content. We rotate based on what's driving engagement.

Do posts directly affect rankings?

Posts themselves aren't a direct ranking factor, but the freshness, photo additions and engagement they drive absolutely move rankings.

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Get a free GMB audit in 24-48 hours. Plans are available on request. No long contracts, ever.

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