Attributes are the small icons under your GBP that signal accessibility, amenities, services, and identity. Filling them all out helps you appear in filtered searches and signals completeness to Google. Here's the complete list with prioritization.
In this guide
Attribute categories explained
Accessibility
Wheelchair accessible entrance, parking, restroom, elevator, seating. Critical for hospitality and healthcare.
Amenities
Wi-Fi, restrooms, parking, outdoor seating, pets allowed. Industry-specific.
Crowd / Service options
LGBTQ+ friendly, transgender safespace, women-led, veteran-led, Black-owned, Asian-owned, Latino-owned. Identity attributes appear in filtered searches.
Health and safety
Mask required, staff get temp checks, sanitization between visits. (Most retired post-COVID but some remain.)
Offerings (industry-specific)
Restaurants: dine-in, takeout, delivery, vegetarian options, dog-friendly. Salons: walk-ins welcome, gift cards, online booking. Healthcare: telehealth, accepting new patients, speaks Spanish.
Payments
Credit cards, debit cards, NFC mobile payments, checks. Mostly automated detection now.
Planning attributes
Reservations recommended, accepts reservations, accepts walk-ins.
How to find your full attribute list
In business.google.com , Edit profile , More info section. Available attributes vary by your category. Some categories have 30+ attributes; others have under 10.
Maintenance reminders
Re-check attributes quarterly , Google adds new ones regularly. Industry-specific attributes (restaurant menus, healthcare insurance acceptance) shift over time.