Short answer: Google Business Profile attributes are yes/no details such as Wi-Fi, a wheelchair-accessible entrance, payment options and identity labels like Women-owned or Veteran-owned. The list depends on your category and country. Set them under Edit profile, mark only what is true, and expect customers to supply some subjective attributes.
Attributes are the yes/no details on your Business Profile that describe accessibility, amenities, payments, service options and business identity. Google says adding them can help your business show up when people search for places with those features. Here are the main groups, checked against Google's attributes help page.
In this guide
Attribute categories explained
Accessibility
Wheelchair-accessible entrance, parking, restroom, elevator and seating, plus hearing options such as assisted listening devices, an assistive hearing loop and Auracast broadcast audio. Google asks you to mark the entrance accessible only if it is about 3 feet wide with no steps.
Amenities
Wi-Fi, restrooms, parking, outdoor seating, pets allowed. Industry-specific.
Business identity
Asian-owned, Black-owned, Latino-owned, LGBTQ+ owned, Disabled-owned, Indigenous-owned, Veteran-owned, Women-owned and Small business. The older women-led and veteran-led labels are now women-owned and veteran-owned. You can opt in or out of identity attributes at any time.
Health and safety
The COVID-era options (masks required, staff temperature checks and similar) are no longer listed on Google's attributes help page. If any still show in your editor, keep them accurate or set them to no.
Offerings (industry-specific)
Restaurants: dine-in, takeout, delivery, vegetarian options, dog-friendly. Salons: walk-ins welcome, gift cards, online booking. Healthcare: telehealth, accepting new patients, speaks Spanish.
Payments
Credit cards, debit cards, NFC mobile payments, checks and cash-only. Set the ones that apply; some details can also come from customer input.
Planning attributes
Reservations recommended, accepts reservations, accepts walk-ins.
How to find your full attribute list
Open your profile, select Edit profile, then the More tab, pick an attribute group and set each item to yes or no, then Save. The list you see depends on your category and country, and some subjective attributes (such as popular with locals) come only from customers. A free profile audit will show which applicable attributes you have left blank.
Maintenance reminders
Re-check attributes every few months. Google notes that attribute names may change over time and that some are limited to certain countries or categories. Edits are reviewed, usually within about 10 minutes but sometimes up to 30 days. Attributes are one part of complete profile optimization, along with categories, services and photos.
Updated October 9, 2026: replaced outdated identity labels with Google's current identity attributes, removed the COVID-era health list and the unsourced quarterly-update claim, and added the edit steps. Sources: Google: manage your business attributes.