Local SEO Audit Checklist [2026], 75+ Points

How healthy is your local SEO right now? This 30-point audit checklist covers the same factors our team runs in our paid 50-point audits. Use it for self-assessment or as a checklist before bringing in expert help.

The 30-point local SEO audit

Profile completeness (10 points)

1. Profile claimed and verified
2. Primary category matches top-ranked competitors
3. 4-9 secondary categories
4. 750-character description with priority keywords
5. 8-15 services listed with prices
6. 20+ photos uploaded
7. Hours and special hours configured
8. Booking link or messaging enabled
9. Q&A seeded with owner answers
10. All applicable attributes filled

Reviews (5 points)

11. 50+ total reviews
12. 4.5+ average rating
13. Reviews from last 30 days
14. 100% response rate within 24h
15. No policy-violating unflagged reviews

Citations (5 points)

16. Listed on Yelp, Bing Places, Apple Maps, Facebook, BBB
17. Industry-specific platforms claimed
18. NAP consistent across all citations
19. No duplicate listings
20. Data aggregator sources updated

Website (5 points)

21. Mobile responsive
22. Page speed under 3s on mobile
23. LocalBusiness schema deployed
24. NAP on website matches GBP
25. HTTPS

Engagement (5 points)

26. Photos uploaded in last 30 days
27. Posts published in last 7 days
28. Q&A activity in last 90 days
29. Map Pack visibility for top keywords
30. Direction requests trending up month-over-month

How to score yourself

25-30 points: strong local SEO, ongoing maintenance only. 18-24 points: good foundation, room to grow. 10-17 points: significant gaps, Map Pack visibility likely limited. Under 10: comprehensive optimization needed.

Re-audit cadence

Self-audit quarterly. Professional audit annually or before major changes. Citation audit semi-annually for NAP drift.