Short answer: Start with Google Business Profile, Apple Business, Bing Places, Yelp, Facebook and the Better Business Bureau. Then correct your record at the data aggregators Data Axle, Neustar Localeze and Foursquare, and add the general and industry directories that fit your business. Consistent name, address and phone details matter more than the number of listings.
Not all citations are equal. A listing on Yelp is worth far more than one on a forgotten directory nobody visits. This curated list groups 50 citation sources for US local businesses in 2026 into tiers by how widely they are used and how relevant they are to local search, with defunct directories removed. If you would rather hand the submissions and cleanup to someone else, our local citation building service works from this same list.
In this guide
- 1. Tier 1, Mandatory for every business (1-10)
- 2. Tier 2, Major data aggregators (11-12)
- 3. Tier 3, General business directories (13-20)
- 4. Tier 4, Industry-specific sites (21-35)
- 5. Tier 5, Review-focused platforms (36-40)
- 6. Tier 6, Chamber of commerce and local associations (41-45)
- 7. Tier 7, Niche but high-value (46-50)
- 8. How to submit efficiently
1. Tier 1, Mandatory for every business (1-10)
Google Business Profile, Apple Business (Apple's tool for Apple Maps place cards, which replaced Apple Business Connect on April 14, 2026), Bing Places, Yelp, Facebook Page, Better Business Bureau, Yellow Pages (YP.com, run by Thryv), Foursquare, Yahoo Local and MapQuest. These 10 are the most widely used and should be claimed and completed first; our Apple Business and Bing Places listing service covers the two that owners most often skip. If Apple’s review stalls, see Apple Business verification stuck. Yahoo Local and MapQuest no longer offer a simple free claim, because their listing management runs through Yext, so most businesses correct them indirectly through the data aggregators below.
2. Tier 2, Major data aggregators (11-12)
Data Axle (its owner portal is now called Local Listings, formerly Express Update) and Neustar Localeze (Neustar is now part of TransUnion). Foursquare, listed in Tier 1, is the third major US aggregator and absorbed Factual in 2020. Acxiom retired its business listings directory at the end of 2019, so it is no longer worth submitting to. Correcting your record at the aggregators feeds many downstream sites, which makes it the most cost-effective citation work you can do.
3. Tier 3, General business directories (13-20)
Manta, Superpages (owned by Thryv, like Yellow Pages), MerchantCircle, Hotfrog, Brownbook, EZlocal, Cylex and ShowMeLocal. Citysearch and Local.com were dropped from this list because neither works as a dependable self-serve business directory today; Local.com now publishes top-10 lists instead.
4. Tier 4, Industry-specific sites (21-35)
Trades: Angi, HomeAdvisor, Thumbtack. Medical: Healthgrades, Vitals, RateMDs. Legal: Avvo, Justia, FindLaw. Restaurants: TripAdvisor, OpenTable. Real Estate: Zillow, Realtor.com. Auto: Cars.com, Edmunds. Pick the 5-8 most relevant to your industry.
5. Tier 5, Review-focused platforms (36-40)
Trustpilot, BirdEye, Reviews.io, Sitejabber, ConsumerAffairs. These double as review acquisition channels and citations. Earn reviews here and you score on both fronts.
6. Tier 6, Chamber of commerce and local associations (41-45)
Local Chamber of Commerce (your city), state-level Chamber, BNI (Business Network International), Rotary Club business directory, your industry's regional association. These often provide a backlink alongside the citation, double SEO value.
7. Tier 7, Niche but high-value (46-50)
Nextdoor Business, Alignable, Glassdoor (employer profile), Crunchbase (B2B), Wellfound (startups; formerly AngelList Talent). Less universal, but worth claiming where they fit your business.
8. How to submit efficiently
Submitting to 50 directories by hand takes many hours. Tools such as BrightLocal, Yext or Synup can automate much of it. Do the Tier 1 platforms manually, because that is where photos, categories and descriptions matter most.
Updated October 9, 2026: removed defunct or retired sources (Acxiom, Factual, Citysearch, Local.com), renamed Apple Business, Data Axle Local Listings and Wellfound, corrected the tier numbering to 50 sites and dropped unsourced DA and timing claims. Sources: Apple Newsroom: Introducing Apple Business · BrightLocal: Acxiom retires its directory · Data Axle: Local Listings · Foursquare: City Guide sunset.
Further reading: On whether Yelp deserves the effort, read Yelp vs Google Business Profile.